1. Figure/ground tension adds visual energy to an image or mark; it can shift its direction and impact on the viewer.
2. Reversible figure/ground is when the positive and negative elements attract attention equally and alternately. They come forward and recede as your eye perceives it. It is often seen in ceramics, weaving, and crafts.
3. A frame sets a work apart from its surroundings and brings attention to it apart from its setting.
4. Hierarchy controls the delivery and impact of a message, without it a composition is dull and difficult to navigate.
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