Books to Re do

This book is about the serial killer Ed Gein, his life and crimes, including a lot of pictures.

Ideas for new ad

Fixing an Ad

This ad isn’t effective because it is too cluttered. There are three or four points of emphasis and several different fonts, which make it hard to read.

Kelsey Furniture Company, Inc. is located in Tuscola, Illinois. It has been in business for over 49 years and by the same family. Third generation owners, Chad and Tina Hausmann, currently own it. It is a locally owned family business, with two locations in Tuscola. They have over 30,000 sq. ft., of brand name furniture, carpeting and bedding. Its competition is Midwest Galleries, Amish Country Heirlooms, Homestead Furniture, and Das Holz Haus. These are all furniture stores in Tuscola, there are many more in surrounding towns as well.
I think this ad is good because the contrast in the picture makes it very clear even though it is in black and white. It also flows well and doesn’t have too much information that you are overloaded.
I like this ad because although it doesn’t even say the entire name of the company you know what it’s for. It is simple but effective.
This ad is effective because it is very uniform with one large image and caption to attract your attention. It is very simple and clear and gets the point across.

QUESTIONS

1. Figure/ground tension adds visual energy to an image or mark; it can shift its direction and impact on the viewer.

2. Reversible figure/ground is when the positive and negative elements attract attention equally and alternately. They come forward and recede as your eye perceives it. It is often seen in ceramics, weaving, and crafts.

3. A frame sets a work apart from its surroundings and brings attention to it apart from its setting.

4. Hierarchy controls the delivery and impact of a message, without it a composition is dull and difficult to navigate.