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This ad shows emphasis with size, there is the repeated image of a volleyball, but the one in the front is much larger than the rest drawing your eye to the text on it.

The emphasis on this ad is on the mascara in the center of the page. It is very eye catching because of the color. The bright pink on a solid black background draws your eye to the mascara they are selling.
This ad shows emphasis by direction the black on orange draws your eye to the center of the page, and the line down the center directs your eye to the photo and Active Ankle symbol.